PetBook Tribute CX Promo — Gate 1: Preproduction
"Ollie's Story — A Life Full of Love" — an intimate documentary-style customer-experience promo for PetBook Tribute. A woman shares how she honored her beloved Cavalier King Charles Spaniel with a personalized tribute book: We don't just remember what our pets looked like. We remember who they were. Nothing is generated before this gate is approved.
Presenter reference (locked)
Warm, natural-looking woman early 50s, shoulder-length brown hair with subtle gray, cream knit sweater, seated on a cream sofa in a softly lit living room with framed Ollie photographs behind her.
Ollie reference (locked identity)
Blenheim Cavalier King Charles Spaniel, chestnut-and-white coat, chestnut markings around his long silky ears and eyes, large expressive brown eyes, gentle expression with slight graying at the muzzle (his later years). Every memory clip anchors to this identity.
Finished tribute book (product reference)
Premium hardcover PetBook Tribute on the walnut coffee table — navy linen cover, gold-framed Ollie portrait, "OLLIE" with "A LIFE FULL OF LOVE" in gold foil. Champagne gold and warm cream accents.
Positioning
We don't just remember what our pets looked like. We remember who they were.
The emotional arc moves from reflection to warm remembrance, then to gratitude and a lasting sense of connection — never funeral or memorial symbolism, never theatrical grief. The viewer should finish thinking "I have a pet whose story deserves to be remembered like that."
Closing brand message: "Their Love Lives On. So Should Their Story." with "Create Your PetBook Tribute" CTA and storivaultapp.com.
Storyboard — 14-shot sequence (9:16 vertical, ~57–60s)
| # | Type | Content | Est. duration |
|---|---|---|---|
| 1 | Presenter (lip-sync) | Hook: she holds the finished PetBook Tribute, looks down at it, softly smiles to camera — "This is Ollie's story. He was my best friend for almost 14 years. And when I lost him, I knew I wanted to remember more than just his pictures." | 8s |
| 2 | Memory B-roll | Ollie following her from room to room, warm home interior | 3s |
| 3 | Memory B-roll | Ollie curled up beside her on the sofa | 3s |
| 4 | Memory close-up | Ollie looking up with his expressive brown eyes | 2s |
| 5 | Memory B-roll | Ollie happily walking through a sunlit garden | 3s |
| 6 | Memory B-roll | A slightly older Ollie (gentled gray muzzle) resting beside her | 3s |
| 7 | Presenter (lip-sync) | "Then I found Story Vault." | 2.5s |
| 8 | Laptop scene | She explores StoriVault at a laptop — lid facing away from camera, no fabricated UI; framed Ollie photos nearby | 4s |
| 9 | Product tableau | The finished PetBook Tribute rests on the walnut coffee table — static tableau, slow camera push | 3s |
| 10 | Product close-up | Ollie's portrait on the navy cover — "OLLIE — A LIFE FULL OF LOVE" | 3s |
| 11 | Interior pages | Beautifully designed interior spreads — personalized stories beside Ollie's photos (static tableau, no page-turning hands) | 4s |
| 12 | Presenter | Her face as she smiles remembering him | 2s |
| 13 | Presenter (lip-sync) | Book in her lap, she gently touches Ollie's photo on the cover — "I still miss him every day. But now, I have something beautiful that keeps his story close." | 7s |
| 14 | DOM brand card | StoriVault™ PetBook Tribute closer — "THEIR LOVE LIVES ON. SO SHOULD THEIR STORY." + Create Your PetBook Tribute CTA | 7s |
Final scene lengths follow the narration's natural speech; dialogue is never accelerated or cut. Presenter and memory clips are generated image-to-video from the locked stills (identity anchoring). All critical text, faces, and product demos stay in the central safe area.
Audio plan
- Presenter dialogue (lip-sync) — shots 1, 7, and 13: the on-camera interview lines, generated with the locked 'sunny' voice.
- s2 (over shots 2–6) — "Ollie had this funny little habit of following me everywhere. He had his favorite spot on the couch, and somehow, he always knew when I needed him."
- s3b (over shot 8) — "I started sharing all those little memories about Ollie — his personality, his funny habits, and the moments that made him so special."
- s4 (over shots 9–12) — "When I saw his story come together, it brought back so many wonderful memories. It wasn't just a book of photographs. It was everything that made Ollie, Ollie."
Warm, natural female voice with realistic conversational pacing and gentle pauses at emotionally significant moments. Music: the PetBook Tribute "Raindrops" bed (same brand family, reflective energy, low volume) building to a gentle, uplifting resolution at the product reveal. Only the music bed, narration VO, and presenter dialogue play — all memory B-roll clips are muted.